AI sales agent software: what each agent does on its own, and what it costs

AI sales agent software does a salesperson's repeatable work on its own. Outbound agents find prospects and write emails or LinkedIn messages; voice agents make and take calls; inbound agents chat with website visitors. For outbound, AiSDR charges $1.50 per person contacted, Artisan starts at $280 a month, Amplemarket at $600, and Moab at $0 or $49 plus your own data.

Those prices buy different things. AiSDR, Artisan and Amplemarket include contact data; Moab doesn't, so you connect your own data and sending accounts. Moab is an outbound agent for email and LinkedIn only: it doesn't make calls or answer website chat, so if that is what you need, skip to voice and inbound agents.

Updated November 2026. Every price below was read from the maker's own pricing page on November 13, 2026, and each one links to it.

First, which kind of agent do you need?

The lists that rank for this search mix phone agents, website chat and email agents, which do different jobs, along with sales platforms such as Apollo, Outreach, Salesloft, Gong and Clay that add AI to tools reps run. Decide which you're buying before comparing prices.

The short list

• Best if you only want to pay per person reached: AiSDR. $1.50 a person, no monthly fee.
• Best for data, an agent and a dialer in one: Artisan. From $280 a month for about 500 leads.
• Best data platform with an AI copilot for a small sales team: Amplemarket. $600 a month on an annual term, 2 users.
• Best if your CRM is HubSpot: HubSpot Prospecting Agent. About $1 a lead in credits.
• Best for founders who approve outreach themselves: Moab. Free, $49 or $149 a month; bring your own data.
• Best if your inbound leads live in Salesforce: Agentforce SDR. Priced per action.
• Best for high volume by email and LinkedIn: Agent Frank. $499 to $599 a month for about 2,000 new leads.
• Best for one vendor across email, phone and chat: 11x. No public price.

What 500 people a month costs, with the sums

Same volume for everyone: 500 new people a month, one sender. These are list prices; nobody here went through a checkout or a sales call.

• AiSDR: 500 × $1.50 = $750, with data and LinkedIn included; a warmed-up mailbox is $33 more.
• Amplemarket: the Startup plan is $600 a month on an annual term ($7,200 a year) for 2 users, with 27,000 verified email lookups a year.
• Artisan: the Intern plan's 10,000 credits cover about 500 leads, since a cold email campaign uses 20 credits a lead: $280 billed monthly or $250 billed yearly.
• HubSpot: 500 leads × 100 credits = 50,000 credits. Sales Hub Starter includes 500 a month; the other 49,500 cost $0.01 each, so $495, plus one $20 seat: about $515, and more if a play adds steps.
• Moab: Pro is $49, plus your own data, since Moab has none: Enrow finds about 1,000 emails for $17 a month, and Moab's docs price Prospeo's people search at $0.0245 per page of 25 (about $0.49 for 500). That's about $66 plus a mailbox, and a floor: Moab doesn't publish how many drafts Pro's 15,000 credits cover.
• Agent Frank: up to 1,000 active contacts for $599 a month billed quarterly or $499 billed yearly on the Agent Frank page (Salesforge's general pricing page shows $499 and $417). Demo first.
• Agentforce SDR and 11x don't fit this sum: Agentforce charges about $0.10 per action an agent takes, on top of a Salesforce org with Data Cloud, and 11x quotes each buyer.

On these list prices Moab with your own data costs least at this volume: about $66, which is $450 to $685 a month less than HubSpot, Amplemarket or AiSDR and about $200 less than Artisan. That leaves out a mailbox, a paid HeyReach account if you want LinkedIn (AiSDR includes LinkedIn), and the time spent connecting your own data and senders, which the others do for you. More volumes and contract terms are in AI SDR pricing.

What each outbound agent does

11x (Alice)

Alice researches prospects from 11x's own database and runs email and social sequences, with call steps your reps make; 11x's inbound agents call back form fills or chat on your site. There is no pricing page. Vendr, which tracks software purchases, puts the median contract at $65,100 a year, and TechCrunch reported in 2025 that some buyers signed 12 months with an opt-out after three. More in 11x AI.

Visit 11x

AiSDR

AiSDR finds people among more than 2 billion profiles, writes each email and LinkedIn message, and answers replies in 5 to 10 minutes, or in co-pilot mode. It costs $1.50 per person, charged daily, with no monthly fee; teams above 1,000 a month get up to 40% off, and AiSDR will run the channel for $2,500 a month. It syncs both ways with HubSpot.

Visit AiSDR

Amplemarket

A data and sequencing platform with Duo, a copilot that picks people for a rep each day and drafts the outreach; Duo Voice comes with Growth and Duo Inbox with Elite. Startup is $600 a month on an annual term for 2 users, Growth and Elite are quoted, and every plan has a free trial. More in Amplemarket pricing.

Visit Amplemarket

Artisan (Ava)

Ava sources leads from more than 250 million contacts, writes and sends email and LinkedIn outreach, handles replies and queues calls for your reps, in approval mode or on her own, per campaign. Free (no campaigns), Intern from $280 a month for about 500 leads, Employee from $660 for about 1,250; team plans are quoted. More in Artisan AI.

Visit Artisan

HubSpot Prospecting Agent

It watches for buying signals, suggests contacts and writes outreach from your CRM history, with "review emails" or "send without review" set per play. It needs a paid Starter, Professional or Enterprise hub and spends 100 credits ($1) per lead; Sales Hub Starter is $20 a seat with 500 credits included. More in HubSpot Prospecting Agent.

Visit HubSpot

Moab

Moab is an AI CRM for founder-led outbound. From your product's URL it sets up campaign agents, each one an audience, a channel and an angle, that research people and draft emails or LinkedIn messages. Its docs say a draft sends only once approved; its home page says that after you approve the first batch, Moab sends, follows up and handles replies on its own. A daily planner moves volume toward the agents doing best. It sends through Gmail, Resend, Instantly, lemlist or HeyReach.

Starter is free (5 agents, 5,000 credits a month), Pro $49 (25 agents, 15,000 credits) and Max $149 (200 agents, 50,000 credits); pre-Series A startups can get 50% off paid plans (first 100, by December 31, 2026). It has no contact database (you connect Prospeo and Enrow), calls or chat, and its integrations page lists no CRM, though its FAQ says it syncs with your existing CRM. It is new: one blog post, no independent reviews.

Visit Moab · Pricing · Docs

Salesforce Agentforce SDR

It emails and nurtures the leads already in your Salesforce org, answers questions from your own documents and books meetings, around the clock. It needs Data Cloud and Einstein features switched on, and each agent action costs 20 Flex Credits, or $0.10. More in Agentforce SDR.

Visit Salesforce

Salesforge (Agent Frank)

Salesforge's agent prospects from 500 million contacts and runs email and LinkedIn sequences in 20+ languages, on auto-pilot or co-pilot, with an account manager. $599 a month billed quarterly or $499 yearly per 1,000 active contacts on the Agent Frank page, which Salesforge says covers 2,000 to 2,500 new leads; demo first, no free trial for Frank. More in Agent Frank.

Visit Salesforge

Voice and inbound agents (Moab makes neither)

If leads already come to you and the problem is answering fast, you want one of these, not an outbound agent. None publishes a price.

How to choose

1. Outbound or inbound? If leads already fill in your forms, start with a voice or inbound agent. If nobody knows you yet, you need an outbound one.
2. Where does the data come from? AiSDR, Artisan, Amplemarket, 11x and Agent Frank include it; HubSpot's agent sources contacts; Agentforce works the leads in your CRM; Moab needs your own Prospeo and Enrow accounts.
3. How is it priced? Per person (AiSDR), credits (Artisan, HubSpot, Agentforce, Moab), active contacts (Agent Frank), seats (Amplemarket) or an annual contract (11x).
4. Can your domain take the volume? Gmail wants spam complaints below 0.1% in Postmaster Tools, and never 0.3%, and an agent sending thousands of so-so emails can burn a domain. LinkedIn's user agreement bans bots that send messages, a risk for any tool that automates LinkedIn, Moab's HeyReach connection included.

Where Moab wins, and where it doesn't

Questions

What is AI sales agent software?

Software that does sales work on its own rather than suggesting it to a person. An outbound agent finds people, researches them, writes and sends emails or LinkedIn messages and follows up. A voice agent talks to leads on the phone, and an inbound agent chats with website visitors and answers form fills.

How much does AI sales agent software cost?

For outbound agents read on November 13, 2026: AiSDR is $1.50 per person contacted, Artisan starts at $280 a month for about 500 leads, Agent Frank is $499 to $599 a month per 1,000 active contacts, Amplemarket is $600 a month on an annual term, and Moab is free, $49 or $149 a month plus your own data. 11x and most voice agents quote on a call.

Can I get an AI sales agent for free?

For a while. Artisan gives new accounts 10,000 credits and 30 days with no card, HubSpot's sales tools have a 14-day trial, and every Amplemarket plan has a free trial. AiSDR lets you build a campaign free and charges when it launches, from $7.50. Moab's Starter plan is free with 5,000 credits a month, but you pay for your own contact data.

Do AI sales agents send emails without approval?

Many can. HubSpot's agent and Artisan's Ava let you pick review or send per play or campaign, Agent Frank has autopilot and co-pilot modes, and Agentforce SDR sends inside rules you set. Moab asks for approval: per draft in its docs, the first batch on its home page.

Which AI sales agents make phone calls?

SalesCloser, 11x's inbound agent, Qualified's Piper and Agentforce Voice talk to leads by voice. AiSDR adds call steps through Aircall, and Artisan queues calls for your reps to dial. Moab doesn't make calls.

Can an AI sales agent replace an SDR?

It can take over list building, first drafts and follow-ups, not the judgment. AiSDR's own rule of thumb is 1 to 3 meetings per 100 people contacted, so a person still picks the list, checks the messages and takes the meetings.

Which AI sales agent works with HubSpot or Salesforce?

HubSpot's Prospecting Agent and Salesforce's Agentforce SDR run inside their own CRMs. AiSDR has a two-way HubSpot sync and a Salesforce integration on team plans, Artisan syncs both, and 11x lists a CRM integration. Moab's integrations page lists no CRM, though its FAQ says it syncs with your existing CRM.

Guides

• What is an AI SDR? What it does step by step, and the risks.
• AI SDR pricing Eight agents priced at 250, 1,000 and 2,500 people a month.
• HubSpot Prospecting Agent Plans, credits per lead and review mode.
• Agentforce SDR Salesforce's inbound agent and Flex Credits.
• Artisan AI Ava's plans behind the "talk to sales" button, and approval mode.
• 11x AI Alice, the inbound agents, and 11x's contracts.
• Amplemarket pricing The $600 Startup plan and what Growth and Elite add.
• Agent Frank Salesforge's agent: price per active contact and the demo step.
• How to build an AI sales agent Six parts, their costs, and when to buy.

How we checked

On November 13, 2026 we read each maker's pricing page, product pages and help documents and noted what the agent does on its own, its channels, whether it waits for approval, where its data comes from and its price. Where a maker's pages disagree, as Salesforge's do, both prices are shown. Reply.io's Jason AI is left out because its pricing page refused our reader. There are no scores or star ratings. To report a mistake, write to support@winding.ai.

About this page

This page is published by Winding AI, Inc., the company that makes Moab, one of the eight outbound agents compared here, and earns from Moab subscriptions, not from links to other products. The top results for this search mix phone bots, chat widgets and email agents in one list, and few say what each costs. links to Moab carry a tag so Moab can count visits from here. Visits are counted with Google Analytics, with no ads.