AI sales agent software › Artisan AI
Artisan AI: what Ava does, what she costs, and who she suits
Artisan is the company behind Ava, an outbound AI agent that finds leads in a 250-million-contact database, writes and sends email and LinkedIn outreach, handles replies and books meetings for your reps. Its pricing page puts the self-serve prices on a Startups tab: Free, then Intern from $280 a month (about 500 leads) and Employee from $660 (about 1,250). Bigger teams get a quote.
What Ava does
Artisan calls Ava "the AI BDR". You set up a campaign and Ava sources leads, enriches them, researches each one, writes a personalized sequence, sends it from your reps' names and your own sending domains, answers replies and puts meetings on your reps' calendars. Phone numbers are optional: a campaign "with phone" queues leads to a human dialer so your reps make the calls, with a brief before and a follow-up after.
Artisan's campaign types are cold outbound without phone, cold outbound with phone, warm outbound (deep research on leads you already have) and cross-sell and upsell to existing customers from CRM data; the last needs the Employee plan or higher.
How much control you keep
Artisan's answer is "autonomous by default, adjustable by design", chosen per campaign: run it in approval mode, where you approve before sending, or let Ava send. Other controls on the product page: lock tone, call to action and length; set a budget cap per campaign; set how sensitive reply handling is and an auto-reply threshold; choose channels; route leads; approve targeting changes; coach Ava's writing; pause a campaign at once. That's more control than most agents in this list publish.
Artisan pricing
The pricing page opens on "Businesses & Enterprises", where every plan says "talk to sales". The "Startups" tab next to it lists prices. A lead uses 20 credits in a cold email campaign, 30 with phone numbers.
| Plan | Credits a month | About this many leads | Billed monthly | Billed yearly |
|---|---|---|---|---|
| Free | 300 | Lookups and lists only | $0 | $0 |
| Intern | 10,000 / 12,000 / 16,000 | 500 / 600 / 800 | $280 / $330 / $440 | $250 / $300 / $400 |
| Employee | 25,000 / 34,000 / 42,000 | 1,250 / 1,700 / 2,100 | $660 / $880 / $1,110 | $600 / $800 / $1,000 |
- Free needs no card and covers finding leads, lists and enrichment, and research, but not campaigns.
- Intern adds autonomous campaigns and replies, a HubSpot sync, deliverability monitoring and Slack. Yearly billing takes the credits up front.
- Employee adds advanced campaign types, webhooks as a data source and priority support; Artisan marks "full self-driving Ava" as coming soon.
- Human power dialer: $75 a seat a month, $67 billed yearly.
- Team (about 2,500 leads a month), Scale (about 6,000) and Enterprise are quoted. They add Salesforce and HubSpot two-way sync, a customer success manager and onboarding, and on Enterprise a "forward-deployed strategist".
New accounts get a free trial of 10,000 credits (about $300 of use, Artisan says) and 30 days, with no card and all features. For contract sizes, Vendr, which tracks software purchases, puts the median Artisan contract at $30,000 a year, from $18,300 to $80,371.
What a lead costs
Intern's first tier is $280 for about 500 leads: $0.56 a lead billed monthly, $0.50 billed yearly. Employee's largest self-serve tier is $1,110 for about 2,100: $0.53, or $0.48 yearly. For comparison at 500 people a month, AiSDR is $750 ($1.50 a person), Amplemarket $600 on an annual term, Agent Frank $499 to $599, and Moab about $66 with your own contact data. Every price is on AI SDR pricing.
Who Ava suits, and when to pick something else
- Suits: a startup or sales team that wants data, writing, sending, replies and a dialer in one product, at a predictable monthly price, with the option of approval mode.
- Pay per person instead: AiSDR has no monthly fee, which is cheaper if you run small, irregular campaigns.
- Stay in your CRM: if you live in HubSpot, its Prospecting Agent writes from your own history at about $1 a lead.
- Spend less and approve everything: Moab is $49 a month plus your own data and asks for approval before sending, but it has no contact database or dialer, and no track record yet.
- Calls and website chat: Ava queues calls for humans; she doesn't talk on the phone. See the voice tools on the comparison page.
Questions
How much does Artisan AI cost?
On the Startups tab of its pricing page: Free (300 credits a month, no campaigns), Intern from $280 a month or $250 billed yearly for about 500 leads, and Employee from $660 or $600 yearly for about 1,250. Team, Scale and Enterprise plans are quoted.
Can Artisan's Ava send emails without approval?
Yes, if you let her. Each campaign runs either in approval mode, where you approve messages before they go, or autonomously.
Is there a free version of Artisan?
Yes, with limits: the Free plan has 300 credits a month for finding leads and building and enriching lists. Running campaigns needs Intern or above; new accounts get a 30-day trial with 10,000 credits and no card.
About this page
Published by Winding AI, Inc., the company that makes Moab, which competes with Artisan. Winding AI earns from Moab subscriptions, not from links to other products. Back to the AI sales agent software comparison; see also 11x AI.