AI sales agent software › 11x AI
11x AI: what Alice and the inbound agents do, and what 11x costs
11x sells AI sales agents for outbound, inbound and expansion. Its outbound agent, Alice, researches prospects and runs email and social sequences, with call steps your reps make; its inbound agents call back or chat with leads who fill in a form. There is no public price: you book a demo. Vendr puts the median 11x contract at $65,100 a year, and in 2025 reporting described annual contracts with an opt-out after three months.
What 11x sells now
11x's home page says it provides "AI sales agents for inbound, outbound and expansion" and splits its login into two products: 11x Outbound (prospecting, email and social) and 11x Inbound (voice and chat lead qualification). Its channel list runs to voice, chat, email, social, SMS and WhatsApp, and a human dialer. TechCrunch reports that Hasan Sukkar founded 11x in 2022, moved it from London to Silicon Valley in 2024, and raised a $24 million Series A led by Benchmark and a $50 million Series B led by Andreessen Horowitz.
- Outbound (Alice): a real-time company and lead database, live web search for prospecting, deep research on each prospect, and messages "sequenced across email, social and rep-led calls". For calls, "11x does the prep. Your rep makes the call." It also lists multilingual outreach, smart replies and mailbox health monitoring.
- Inbound: chat agents on your site and phone agents that call back form fills, with follow-up by SMS, WhatsApp and email. 11x says every inbound lead is answered in under a minute, and one customer story on its site credits its phone agent, Julian, with two-minute response times.
- Plays: speed to lead, lead nurture and reactivation, website visitor retargeting, closed-lost and competitive takeout, event follow-up, customer expansion and product-led conversion.
- Integrations: a CRM integration, Slack, G2 and an API.
So 11x is one of the few vendors that covers both kinds of agent, outbound email and inbound voice, which matters if you'd otherwise buy two tools. It doesn't say on its site whether you can approve outbound messages before they go.
What 11x costs
11x has no pricing page (11x.ai/pricing returned "not found" on November 13, 2026); every route leads to "Book a Demo". The only public figures come from outside:
- Vendr, which negotiates and tracks software purchases, lists 11x's median contract value as $65,100 a year, from $38,250 to $83,100. That's about $5,400 a month at the median.
- TechCrunch reported on March 24, 2025 that 11x was "adamant" that some prospects sign a one-year contract, with a break clause, typically at three months, working as a trial. An 11x spokesperson told TechCrunch that most mid-market customers qualify for free trials, and that some enterprise customers "require a 12-month contract with an opt-out after 3 months".
Ask for the contract term, the opt-out date and what counts as usage before a demo turns into a proposal.
What the reporting says
TechCrunch's March 2025 article, based on nearly two dozen sources, reported that 11x showed logos of companies that weren't customers (ZoomInfo said its one-month pilot "performed significantly worse than our SDR employees"), that employees said many early customers left at the break clause, and that revenue figures counted those trials as full-year contracts. 11x answered that it removed inaccurate customer mentions when asked, reported contracted revenue to its board, and that its retention rate was 79%. Pleo and Rho confirmed to TechCrunch that they used 11x. On May 5, 2025 founder Hasan Sukkar stepped down as CEO and CTO Prabhav Jain took over.
That reporting is now well over a year old, and the product has changed since; 11x calls its site "the new 11x". Treat it as a reason to check contract terms and run a short pilot, not as a verdict on today's product.
11x against the alternatives
| Tool | Outbound | Inbound voice or chat | Public price |
|---|---|---|---|
| 11x | Yes | Yes | No (Vendr median $65,100 a year) |
| Artisan | Yes | No; queues calls for reps | From $280 a month; team plans quoted |
| AiSDR | Yes | No; Aircall call steps | $1.50 a person |
| Qualified (Piper) | No | Yes | No |
| SalesCloser | No | Yes | No; shown on the demo |
| Moab | Email and LinkedIn | No | Free, $49 or $149 a month |
If you want one vendor for outbound and phone across a large team and can sign an annual contract, 11x is built for that. If you only need outbound email, Artisan and AiSDR publish their prices and let you start without a contract. Moab costs far less and asks for your approval before sending, but it has no contact database, no phone or chat agent and no track record yet. For an inbound-only need, Qualified and SalesCloser are closer fits. Artisan's plans are broken down in Artisan AI, and every price in AI SDR pricing.
Questions
How much does 11x cost?
11x doesn't publish prices; you get a quote after a demo. Vendr lists a median 11x contract of $65,100 a year, ranging from $38,250 to $83,100.
What is 11x's Alice?
Alice is 11x's outbound agent, now sold as 11x Outbound: it finds prospects in 11x's database and on the web, researches them and runs sequences across email and social, with call steps your reps make, handling timing and follow-ups.
Does 11x make phone calls?
Its inbound product does: phone agents call back form fills, alongside chat agents on your site. In outbound sequences, 11x prepares the research and your reps make the calls.
About this page
Published by Winding AI, Inc., the company that makes Moab, which competes with 11x for outbound. Winding AI earns from Moab subscriptions, not from links to other products, and has no relationship with 11x. Back to the AI sales agent software comparison.